Name: Alba Larsen
Team: Tommy Hilfiger
Style Signature: Larsen says that motorsport has made her more confident with fashion, explaining, “On track, I’m in race mode, my suit is my armor. Off track, style becomes an extension of my identity. Personal style is how I stay grounded and expressive. I love playing with color, contrasts, different fits, and going between sporty, elegant, and street.” She looks to small details like a necklace or sneaker to accent her look — a trick she learned from working with stylists.
“I’m detail-oriented. Precision builds confidence, and that translates beyond the cockpit.”
Collaborations: Larsen describes the paddock as a “runway” of sorts for drivers to gain exposure and seek partnerships with brands that match their personality and style. “We’re part of culture, I see it as an opportunity to add more to the sport. There’s power in embracing both performance and glamour.” she says. Naturally, she loves her global partnership with Tommy Hilfiger, but she does expect more brands to come into the space. “A brand I’d love to work with would be Barbie,” she says. “I think we can do a lot for young girls together by opening their eyes to what’s possible, they can be whatever they want to be.”
The Future of Women in Motorsport: “I’m hoping for a grid that’s 50 percent women on merit,” Larsen declares. “That will be great for the sport, the world, and a total game-changer.” She also imagines a racing suit that’s more feminine and easier for going to the bathroom. “I love modular pieces, technical fabrics, and bold accents. Maybe a tailored jacket that zips into a race suit-inspired dress. Everything would move with me, tell a story, and honor both the sport and style,” she imagines.
On social media, where Larsen chooses to share insight into how hard she’s working, she receives comments telling her to focus more on racing. “I’ve never seen guys get that,” she points out. “It’s kind of a pointless comment, as without my ambassadorships, I would not be able to race. I’ll keep doing things my way, there’s never a moment where performance doesn’t come first.”
Shop Her Look: Puma Speedcat OG Sneaker ($75, originally $100). Tommy Hilfiger Water-Repellent Padded Racing Jacket ($250, originally $499).
